Fender's Finest Is The World's Finest.

Since 1987, the Fender Custom Shop has been a "dream factory," producing guitars that are to playing what Ferraris are to driving. The skilled craftsmen in Fender's Corona, Calif., Custom Shop are known worldwide for their artistry in making guitars that range from the fine to the fantastic. Whether it's building a new custom instrument from the ground up or modifying an existing one, their best is the best.

Fender Custom Shop instruments have been crafted for and with the input of the world's finest players-names like Clapton, Beck, Burton, Cray, Gilmour, Townshend and Vaughan, to name just a few. One could be yours.

Hand-Wound Stratocaster® Ancho Poblano Pickups

What’s behind the spicy sound of Custom Shop Hand-Wound Stratocaster® Ancho Poblano pickups? It’s simple: The secret’s in
the sauce.

Available as fiery new option for Custom Shop builds, Ancho Poblano Stratocaster pickups are a special sonic recipe, with each pickup individually calibrated from neck to bridge. Each pickup is also uniquely overwound by hand for a wide range of high-output tones. That makes them ideal for the player in search of the perfect amount of heat—from vintage with a kick to Texas-style bold to full-throttle blistering—and plenty of flexibility.

No matter how serious the spice, every buttery note and nuance of Ancho Poblano pickups shines at any volume. It’s all thanks to a super-secret formula in which the pickups are “simmered,” offering plenty of texture, resonance and complexity—even when the tone is at its most punishing.

8 Fender Custom Shop Masterpieces

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