For the 2017 Artisan series, the Fender Custom Shop pushes the envelope in the name of art and still remains true to its roots. Artisan series instruments are custom-built masterpieces, outfitted with special appointments and features unlike any other Custom Shop instruments. Yet with vintage design touches, the foundation and spirit is authentically Fender. No doubt, every Artisan series instrument is a beauty to behold—a culmination of sonic perfection, passion and purity of design, with classic Fender at the core.
Each Custom Shop Limited Edition instrument is only available for a short time, which makes it eminently collectible and adds to its investment value. Crafted with many features reserved only for certain artists and master built instruments, they are just what the name says they are: highly anticipated limited-edition models that go very quickly.
Not bound to any particular year or design era, reverently irreverent Custom Shop Postmodern guitars represent six decades of “Fender firsts” based simply on our own subjective view of what works best in a single instrument. Player friendly with enhanced sonic and ergonomic features, the Postmoderns open the door to an even wider range of individual musical expression and creativity, with elegantly crafted Stratocaster® and Telecaster® models, and a special combination Precision/Jazz Bass® model.
Our shrine to the heritage and legacy of those pioneers who made us what we are today. The Fender Custom Shop reached new heights of craftsmanship with its acclaimed Time Machine series—artfully “relic-ed” guitars and basses that revolutionized the entire concept of “reissue” instruments. The Custom Shop has since ventured even higher by crafting meticulous replicas using the same techniques and tooling used to create the originals all those years ago.
A Fender Custom Shop instrument is extraordinary. You know it when you play one—it’s definitely more than the sum of its parts. It’s filled with intangible, electrifying elements that add a new dimension to your playing experience. It’s as if the instrument itself is imbued with history, alive with the spirit of the place where it was built and the devotion of those who crafted it.
Download the full 2017 Custom Collection catalog right here!