2017 Custom Shop Road Show

Your Chance to Own Incredible Custom Shop Instruments

The Fender Custom Shop Road Show invites special guests to experience nine exclusive team-built guitars, all conceived and crafted at the Dream Factory itself and unavailable for sale anywhere else—until now.

Presented at select music retailers around the world, the Road Show offers a sneak peek behind the doors of the famous Fender Custom Shop. During these special engagements, you’ll be able to interact with our esteemed Master Builders as you view, play and purchase Custom Shop guitars.

Here’s what you can expect at the Fender Custom Shop Road Show:

  • Step-by-step Custom Shop “build” demonstrations
  • Q&A sessions from the shop’s esteemed Master Builders
  • Team member-led talks on the history of the Custom Shop
  • Fender swag giveaways
...and more!

Plus, dedicated Custom Shop team members will be on hand to help you design and order your very own Custom Shop instruments from start to finish.




Thursday, May 4, 2017
Time: 6 p.m. to 9 p.m.
Where: Guitar Center Union Square
Address: 25 W 14th St
Manhattan, NY 10011
Phone: (212) 463-7500
Master Builder: Dale Wilson