Introducing Fender® Custom CareSM
From our first day of production in 1987, the entire Custom Shop team has remained fully committed to exceeding the expectations of our loyal customers. You are the only reason we exist and we are dedicated to bringing your dreams and the vision of your Custom Shop instrument into reality for you. We do not take this partnership with you lightly. We understand that you expect the very best from us and it is our goal to craft the highest quality musical instruments and provide the world's most comprehensive customer support.

Please take a moment to explore the Custom Care program advantages summarized throughout this site:

Commitment to Quality
Custom CareSM begins with our Commitment to Quality...

All Custom Shop team members take great pride in their craft, and every Custom Shop instrument is built with exacting attention to detail and quality. Our people, process, and practices reflect our constant drive for continuous improvement and ensure that every Custom Shop instrument exceeds customer expectations in delivering vibe, feel, history and performance.