NEWS


Fender Stars
2012 Custom Collection  1.3.12

We are excited to announce the 2012 Custom Collection and we hope you will spend some time and really dig in to the specs of these instruments as we have spent a LOT of time designing these based on artist, dealer, and customer input. Please download…
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The Music Zoo Opens a New Location  12.8.11

The Music Zoo’s new location in Roslyn, N.Y., is an expression of what a guitar store can be in the 21st century. The brand-new ultra-modern retail environment shares its space with a fully-loaded warehouse showcasing the high-end gear the Music…
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New Website for Wildwood Guitars  11.30.11

Upon launching a new website, here are some words from Steve Mesple, the owner of Wildwood Guitars in Louisville Colorado:

“Our vision at Wildwood Guitars is to offer the most unique user experience a guitar website can provide. With…
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Dusseldorf Showroom Spotlight  11.14.11
The idea of a Fender Custom Shop Showroom in Düsseldorf came up in early 2005. Barely several months later, in September of that year, the doors officially opened. It was at that time that Fender Custom Shop business became increasingly important for…
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A Tribute to Our Heroes  9/9/11
On the tenth anniversary of Sept. 11, 2001, the Fender Custom Shop offers its own sincere tribute to those who fell that tragic day with a special offering—a remarkable trio of custom Stratocaster guitars commemorating the events and the heroes at the…
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Roadshow Update  7/26/11
Man, it has been a BUSY summer! We have been knocking out some great Fender® Custom Shop “When You’re Ready” Road Shows and we have been having a blast with meeting all of you out in the Showcase Dealer stores! Thank you for showing up, and digging…
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